I specialise in partnering with founders and startups to build impactful brands that seek to challenge complex issues often obscured by stigma and preconceived notions. With a particular focus on bringing brands to life through character and delight, my passion is to develop meaningful and memorable experiences that create impact.

With nearly 9 years of experience crafting visual worlds, I’m mostly known as the visual creator behind Reefoundry – the brand im building for myself. With three brands I'm working with to enhance their images through social media presence and making sure their brands stand out, ReeFoundry cntinues to grow. Recently, I led the social media marketing for Godmother's Health and wellness campaign at  who are transforming how people approach taking care of their bodies, more importantly, reshaping their perception of selfcare.

 

I firmly believe that designing with empathy at the core leads to results that are not only unique, but also deeply meaningful and joyful. When we are able to grasp the needs and emotions of the audience, we can reach people at a deeper level, crafting visual worlds that genuinely resonate.

I’m passionate about exploring complex topics often cloaked in industries that people dont look at. It’s an honour to collaborate with inspiring, purpose-driven brands that are challenging norms and reshaping culture.